Every year, 115 million animals suffer and die because of the abuse they suffer. In the name of "science and research", laboratories test their products on animals for a simple lipstick or any other cosmetic product. How can we still let these practices happen? Students of theNewhouse Public Communication School (United States) mobilized and jointly created a project to raise public awareness of the animal abuse.
Deeply dismayed, these students invented "Testmoji", A form of collaboration between Apple and the association Cruelty Free Internationalwhich would allow the latter to have an even greater impact in conveying its message. Students used technology Animoji developed by Apple and integrated with its smartphones from the iPhone X. The emoji of the cat, dog, rabbit and monkey in good health are replaced by the same animals but mutilated this time, like the cat of which the ears were cut off to "experiment" or rabbit who was forcefully irritated in the eyes and mutilated.
The concept is to open the keyboard on your smartphone and use a Testmoji. The user will see him appear injured and mutilated and can handle it in the same way as a Animoji classic. Global awareness is at the heart of the university project to alert and touch as many people as possible. We let you discover the video explaining the concept.
Every year in France, according to FFPA (French Federation of Animal Protection), 250,000 animals are euthanized for financial reasons when in Europe, 12 millions animals (cats, ferrets, rabbits, mice, etc.) are requisitioned and sacrificed by the scientific laboratories, ie 22 animals per minute. In the world, 65 billion of animals are killed for our food, in just one year.
A good idea, therefore, to warn about horrible but very real practices, which hopefully will catch the eye of Apple so that it is considered as a one-off or permanent application in its functionality. Animoji.
Imagined by: S.I Newhouse School of Public Communication