Today, smartphones are more than ever part of our daily lives. We spend most of our time staring at our screen and some do not even manage to unhookeven when walking along the sidewalk or when crossing the street.
Forcibly, this sometimes leads to accidents (which can in the worst case be fatal), collisions and quarrels. And if there was an innovation that would fight against "Phone Zombies" (literally, the zombies of the smartphone) ? Laboratories Sea Urchin Labs have just worked on the project and have unveiled "Pretty".
Pretty is in the form of a small bell which allows you to attract the attention of addicted the smartphone. Simply shake the bell to get their attention in the street or when you're with your friends who can not really get out. An innovation that you can discover more in detail in the video below.
You can imagine: Pretty is a product purely parody that does not exist (after all, it's just a bell). Behind this video, hides in fact a work of Franco-Australian director Berty Cadilhac and his London production company Sea Urchin Movies. A way for this director of sensitize abusive uses of smartphone that make many people become real zombies of the screens. It is well seen!
Imagined by: Sea Urchin Movies