The two competitors always, Burger King and McDonald's, never miss an opportunity to to tackle between them. And lately, it's the king of the burger who has been bold in bouncing on the news of McDonald's who lost the exclusive use of the name of his fetish burger: the Big Mac.
But above all, it is important to explain the context. The Office of the European Union for Intellectual Property (EUIPO) has published its decision to withdraw McDo the use of the name of its flagship burger in the European Union: it speaks of course Big Mac. Neither one nor two, it was enough for Burger King bounce on this news.
In Sweden, the chain of fast food had the idea of reappoint his menus for literally troller McDonald's and his Big Mac. Thus, instead of seeing the usual Whopper, Big King or Double Steakhouse menus, the amused customers could see on menus menus "Anything but a Bic Mac" ("Everything but a Big Mac"), "Like a Big Mac but Actually Big" ("Like a Big Mac but really bigger"), "Big Mac Burger Wished It Was" ("The burger that the Big Mac would like to be") or "King of Like a Big Mac, but Juicier and Tastier" ("Almost like a Big Mac, but juicier and with more taste").
You've understood: the idea is clearly to take advantage of this cancellation of rights to use the name Big Mac and directly teaser McDonald's with reference to its flagship burger. Well found, we are now waiting for the answer of McDonald's which is not generally lacking in terms of responding to its main competitor.
Imagined by: Burger King