Today, we will talk about recruitment in the public service. Of course, at first glance, you think that the subject may be a little boring but yet, we assure you that you will have a good time. Because if many countries are very conventional when it comes to recruiting, there are some that really let go like the New Zealand who is about to revolutionize gender communication.
Back in 2017. A year ago almost to the day, Creapills had detected an unusual video featuring New Zealand police officers in a seduction operation to find new recruits. A video quickly became viral in the world (and over a million views of Creapills) which gave confidence to this institution since a few days ago, the New Zealand Police to unveiled a new recruitment video absolutely cool and crazy.
New Zealand police surprise with the crazy tone of their recruitment videos 🚓
In this new opus, forget the frantic pursuit race, which was the axis of the first video, now place in the much more conventional setting of a press conference. Finally, conventional just for the first few seconds because you will see that humor is soon to point the tip of his nose. The original video is right here but we have translated it below.
As you have seen, the press conference gives way to a whole bunch of citizens questions who inquire about the modalities of candidacy in the ranks of the national police. Is there a minimum size? Driving license ? Can we wear tattoos? As many questions as candidates ask in real life and find here answers full of humor.
An operation orchestrated by the communication agency Ogilvy & Mather in which we find many actors (all real police officers) which appeared in the first. What else can I say except that it is very effective and that it allows the New Zealand police to develop a human image while valuing their trades. A rare communication in this world when it comes to law enforcement and deserve to inspire many ministries ... We hope!
Finally if you like original police communications, we suggest you our article on the canine calendar of the Vancouver Police. Our 4-legged companions in badass mode ... it's a real treat! 😄
Imagined by: New Zealand Police and Ogilvy & Mather