The South Korea is the third OECD country where we work the most, behind theMexico and the Costa Rica. So long, Koreans have worked 68 hours a week, politicians are beginning to realize the need to improve the quality of life of citizens by reducing the number of hours.
Last July, the parliament reduced the legal working hours to 52 hours and consciousness gradually touches the big companies. We advise you moreover this article of International mail if the subject interests you. And among the big companies that move the lines, we obviously find the national flagship Samsungand his latest creative idea, which has been detected today, clearly goes in this direction.
A computer mouse that wants you good 🖥
The subsidiary Card (for credit card) the company has unveiled a most unusual marketing innovation: a computer mouse that literally takes life to run away when your job is done.
Obviously, the idea is amusing because the famous mouse that we use every day finally takes the form of the animal and thus offers an unusual diversion of a daily object. Created in collaboration with the studioBKID and the agency INNORED this invention is therefore primarily aimed at improving your work-life balance.
It remains to be guessed the purpose of this advertisement for Samsung Card. The company that sells bank cards probably hopes to raise awareness of the importance of free time ... to better consume. The circle is complete !
Imagined by:Samsung Card andBKID