Creating or retouching a brand's visual identity requires a lot of imagination and creativity. And in this area, the creativeMarion Luttenberger and Anna Keville Joyce do not miss any ideas!
Solicited by the American agencyTurner Duckworth, in charge of revitalizing the visual identity of Subway, the two artists, who are respectively photographer and Food-artist, have proposed a series of staged around everyday foods.
It's certain Behance that we discovered these amazing visuals that were first scripted(picture above) before being photographed and retouched on Photoshop to create colorful and visually perfect final images.
The impactful colors and staging of vegetables and other foods are quite fun. Between the dancer pepper, the ominous looking avocados and the lettuce earth ... the creative thinking must have required a lot of proposals before arriving at the result. These visuals have also been declined to reveal the sandwiches of Subway (Obviously) as you can see on the Behance of the project.
Imagined by: Marion Luttenberger and Anna Keville Joycewith the agencyTurner Duckworth for Subway