It is not a secret: our society brings a special importance to beauty. Whether through advertising, movies or even Instagramwe are often subject to the same model of perfection a young and sexy beauty ... but especially illusory. But that was not counting on a Russian Modeling Agency who makes fun of this dashing youth to take an interest in ... seniors.
This agency is called Oldushka and she's only interested in people over 45 years old. A project that was developed by the photographerIgor Gavar who was originally having fun capturing the style of the retirees he was picturing on his personal blog.
Given the success of the latter, Igor has therefore developed the agency and today offers its services to the fashion industry. The older models he photographs are now appearing in catalogs and advertising campaigns to show another face of beauty over time ... although we can obviously wonder if this is not the new standards that we will face after 45 years old !
You are allowed to admire some of these senior mannequins below and we recommend you to follow the Instagram account from the agency for more information.
Nina Ivanovna, 75 years old
Irina Denisova, 80 years old
Irina Belisheva, 70 years old
Sergey Arctica, 45 years old
Tatyana Nekludova, 61 years old
Olga Kondrasheva, 71 years old
Victor Sosnovtsev, 73 years old
Valentina Yasen, 63 years old
Ivan Petkov, 53 years old
Valeriya, 79 years old
Galina, 69 years old
Ludmila Brazhkina, 63 years old