J-1 before the big launch of the 2018 Football World Cup : this long-awaited event that brings together hard-working and occasional lovers of the ball. Only downside: this year, the World Cup takes place in Russia and jet lag is not going to work in our favor. And yes, we have to count on many matches that will take place whilea large majority of French (and others) will be at work.
So, to follow the World Cup, We need to find a stratagem that allows to remain discreet... That's good: a German radio channel, Radio.net, found a very original and creative way to follow the event in the greatest discretion. In collaboration with the agency Havas Dusseldorf, a pen that allows you to follow the World Cup on the radio has been changed.
And for the sake of discretion, the system obviously does not work without ... and even with headphones. It uses a technology called "Bone Contact" (bone conduction) which makes it possible to broadcast to hear the sound using vibration performed on the bones of your cranial box. It suffices to put the pen in his mouth, which automatically sends the signals to the bones from the contact with the teeth.
And inevitably, the advantage is that you ares the only one to hear the sounds. It's impossible for your colleagues to get you updated! A fun and original initiative that allows Radio.net to be talked about during one of the most publicized sports events in the world. We find it very intelligent and very fun!
Imagined by:Radio.net and the agencyHavas Dusseldorf