On June 21, an amazing character appeared on social networks. He calls himself Jeans-Michel Moderation and had fun hacking the alcohol brands, media and influencers accounts to remind, with a touch of humor, that you always have to drink ... with moderation.
The most connected of you have surely discovered his accountFacebook, Twitter orInstagram through which he staged, always with a smile and good humor, to preach a responsible word. Creapills could even invite him to present you in video5 unusual inventions to drink in moderation (see video below).
Beyond social networks, Jean-Michel Moderation has infiltrated many festivals during the month of July(Jean-Michel trapped Garorock or the Solidays). Some revelers were able to cross his path and discover what colorful character.
But those who will remember even more are surely the ones who will people trapped as part of his hidden cameras: a realized in a bar and the other in a supermarket. Videos that we shared with you on Creapills.
After a month of campaign, Jean-Michel Moderation drops the mask and reveals its true identity. In reality, it is the famous brand of liqueur with mint GET who hides behind the character of Jean-Michel Moderation. The brand is therefore one of the first to stagea spokesperson for consumption in moderation while keeping his DNA around impertinence, humor and good humor.
An unusual speech, imagined in collaboration with the agency BBDO Paris, which recalls through different highs the importance of a responsible consumption. However, after more than a month of good and loyal services for moderation, Jean Michel will now take a well deserved vacation ... always keeping an eye on you ! 😉
Imagined by: GET & BBDO Paris