Pinterest opens up to e-commerce and develops its "search" function

Who said Pinterest was dead? If lately we talk a lot more Instagram or Snapchat, do not forget Pinterest which is a great tool for inspiration and curation. And in 2017, Pinterest is looking to give itself a makeover by unveiling two new features: the integration of e-commerce and a new function "research" advanced.

Now you will be able to buy directly the products that make you want on Pinterest thanks to the function "Shop the Look". Simply click on the small dot of the product of your choice to see its price and the possibility to put it in your basket, then buy it. "Shop the Look" is available on the web version of Pinterest and on mobile apps (iPhone and Android).

Shop the Look

The second size feature is called "Pinterest Lens". Pinterest has developed a search engine with image recognition that will not require the use of your keyboard. If an object or scene inspires you, you simply need to take a picture with "Pinterest Lens", which will automatically propose new ideas in relation. The feature has been launched, for the moment, in its beta version.

Pinterest Lens

These new features should allow Pinterest to enhance its image among creative and curious. Personally at Creapills, we are fans of Pinterest and we are therefore very happy to see the social network continue its evolution and open to new perspectives.

Video: Introducing . . Smart Pin PRO Pinterest course to get TRAFFIC + develop a Pinterest SEO strategy (February 2020).