Sometimes fictitious projects are even more successful than real campaigns. In France, the creative Arthur Pelletey and the team created Amusement Park had the idea to create an absolutely ingenious print campaign for the Xhamster porn site. The idea: to deflect the famous concept of the words-mêlés to make a subtle wink to Xhamster, hiding porn actresses names known fans of the genre (Anissa Kate, Asa Akira ...).
The campaign, entitled "For those who know" (literally "For those who know") is illustrated with two prints and a board KIT. The creatives have also imagined a little fictitious online game to earn online subscriptions to Xhamster. A successful and subtle ghost that deserves to see the day. To learn more, visit the Behance page of the project.
Source: Arthur Pelletey & Amusement Park
[mks_highlight color = "# ffd857"] Via [/ mks_highlight] behance.net