Ideas

A Mannequin Challenge that raises awareness of domestic violence

In just a few months, the Mannequin Challenge has become a real fashion phenomenon. What if we took advantage of his success to support a good cause? A few weeks ago, we unveiled a communication operation that showed us how the Mannequin Challenge could raise awareness about Parkinson's disease. This time, we are going to Brazil for a brilliant operation set up by the Instituto Maria da Penha and the agency 100 Graus.

To raise awareness of domestic violence, this association unveils a spot that staged a new Mannequin Challenge. One can see several banal scenes of everyday life in the most banal darkness. But if we focus on the soundtrack of the video, we hear a woman who gets hit by her husband and begs him to stop. A subtle spot that comes to remind us of the best ways that in the face of domestic violence, we can not ignore and stay without acting.

A shock spot ...

... who diverts the famous Mannequin Challenge ...

... to raise awareness among Internet users ...

... to conjugal violence ...

... raging in Brazil

Video: Domestic Violence-Mannequin Challenge (November 2019).

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