An impressive lettering that uses shoes

Pepe Jeans is a ready-to-wear brand that does not just make clothes, it's also in the shoe. In Spain, to communicate on its new collection, the brand collaborated with Imaginarte agency to set up an artistic operation. The idea: create a mechanical lettering using brand shoes.

Pepe Jeans reveals a surprising structure, which uses shoes to write the word "YEAH". But what is even more impressive is the making of the operation which reveals that software has also been put in place to control each element of the structure. Unbelievable !

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