Exposing yourself to the sun one week a year is enough to damage your skin and put your health at risk. In Brazil, the Vichy cream brand has had a very clever idea to raise awareness of the importance of applying good sunscreen when it's hot on the beach.
In collaboration with the agency Camisa 10, the brand had the idea to trap 200 local people by turning their faces on a packaging. These people received a rather special packaging. On the front, the latter shows their face that appears intact, to illustrate the effect of good sun protection. On the back, this same face seems to show skin dull and tarnished by the sun, to illustrate the dangers that may arise if any. An excellent idea of outreach that directly affects people to boost the effectiveness of the message.