The best ideas are often the simplest. And once again, this initiative is no exception to the rule! In the United States, students from the School of Visual Arts in New York had the idea to set up a creative print campaign to promote a gym. The idea: play with street furniture to promote the benefits of sport, and more specifically bodybuilding.
Two displays were created, superimposed on a pole and a tree trunk. They give the impression that a man manages to pull them off the ground. A fictional but intelligent project that should give ideas to sports groups.