In Colombia, Vlip is a smartphone app designed by Aval Pay that offers a mobile payment solution to easily adjust the bill to the restaurant. To promote the launch of this app, Aval Pay has partnered with McCann to set up an absolutely excellent print campaign that plays with food.
Each print highlights a different dish. By playing with food and cooking utensils, the brand manages to create a correlation with a mobile phone. Visual and explicit prints whose message is immediately understood.