KitKat creates an interactive display that invites you to dance

What if you take a little more time to take a break and have fun? In Colombia, the famous snack brand KitKat has set up an interactive display in Bogota. In collaboration with JWT, KitKat has installed a billboard that invites you to dance.

The goal is simple: you must reproduce the dance steps performed in the famous display. If you succeed, you win a free KitKat. An idea not necessarily innovative, but which remains effective and reinforces the positioning "Have a break" of the brand.

Video: KitKat dance challenge rewards commuters with a chocolate bar! JCDecaux Colombia (February 2020).