Yes, the Olympics are over for a month! We still came across this absolutely great McDonald's campaign in Italy, which we had to share with you. In collaboration with the Leo Burnett agency, the famous fast food chain has developed a series of prints that pay tribute to the Rio 2016 Olympic Games.
The brand has chosen to divert its various products to image different aspects of the competition. A simple, minimalist and relevant campaign as we like them. We let you discover the different prints below.
And of course, the Olympic flame
An idea from McDonald's & Leo Burnett Italy | Via adsoftheworld.com