Yesterday was the big annual mass of Apple, the famous keynote during which the company unveiled its new iPhone, and its new products. Among the novelties presented, we find the new Apple Watch, which has obviously inspired a lot of marketing teams for whiskey brand Jim Beam.
They had the idea of an Apple Watch specially designed to drink whiskey whenever you want. The dial is actually a cap that allows you to unfold a container that may contain whiskey. Of course, this is a fake that bounces on Apple news, but the idea is fun and allows the brand to talk about it. After Nike, a future partnership for Apple?