Sometimes, creativity simply requires a little ingenuity to manifest itself. In Brazil, the industrial group Normatel Incorporações and the Slogan Propaganda agency have devised a creative idea to communicate on a façade under construction. The idea: to transform this classic facade at first sight into a married woman.
A giant display has been installed on the facade. To reinforce the feeling of realism, we can see that the veil of the bride was imaged with the scaffold net. Simple but effective !